Ruger

[Ysabel Kid]

Just read that Ruger lost $17.2 million last quarter. That's not a good sign!

[Scott Tschirhart]

How does that even happen?

[jeepnik]

Yea, but did they, or is that only for tax purposes. Many business "lose" money all while making a nice profit.

[Bill in Oregon]

Google's AI take:
Sturm, Ruger & Company, Inc. (RGR) reported a net loss of $17.2 million, or $1.05 per share, for the second quarter of 2025. This loss was primarily attributed to a $26.4 million restructuring charge. The company also experienced a decrease in gross margin and an increase in operating expenses due to the restructuring efforts.
Here's a more detailed breakdown:
Net Loss:
RGR incurred a net loss of $17.2 million, or $1.05 per share, for the second quarter of 2025, compared to a profit of $8.26 million, or $0.47 per share, in the same quarter of the previous year.
Restructuring Charges:
The company recorded $26.4 million in one-time restructuring charges, including $17 million for inventory and other asset write-offs, $5.7 million for product rationalization, and $3.7 million for organizational realignment.
Revenue:
Net sales for the quarter were $132.5 million, a slight increase from $130.8 million in the same period of the prior year, according to the Greenwich Time.
Adjusted Earnings:
On an adjusted basis, excluding the non-recurring charges, the company's diluted earnings per share were $0.41, says Yahoo Finance.
Gross Margin:
The gross margin decreased significantly to 3.9% from 22.3% in the prior year due to the restructuring charges.
Operating Expenses:
General and administrative expenses increased by 46% due to the leadership transition and reorganization costs.
Industry Context:
The firearms industry is experiencing softening demand, with distributor sell-through declining, and macroeconomic pressures affecting consumer spending.
Future Outlook:
RGR is undergoing a restructuring to position itself for long-term success. The company is also investing in new product introductions, capacity expansion, and manufacturing upgrades.

[GunnyMack]

I have watched Ruger stock for years. Now it's trading about 35 bucks a share. During the dark times(D control) it usually UP. During R it drops

[Ysabel Kid]

I think that is the case with most gun companies, ammo companies, etc. A Democrat gets elected and everyone worries the bans and restrictions will start flowing. Purchases go up, which is good for business. A Republican gets elected, and the fear of bans and restrictions subsides, and sales fall.

There is a reason that Obama was known as "salesman of the year" for the gun industry eight years running...

[2ndovc]

I have watched Ruger stock for years. Now it's trading about 35 bucks a share. During the dark times(D control) it usually UP. During R it drops

Exactly,

Ruger and the rest of the industry were turning out massive amounts of firearms trying to keep up with demand during the Brandon and Covid years.
Now that DJT is in charge, no one is too concerned about picking up an extra plastic pistol or two. Include with that, all the first time buyers that were concerned about their safety. I'm sure both of those numbers have taken a hit. A used G19 was going for $8-900 during the height of the panic / hoarding years. Now you can get one for around $400.

Jeepnick is right too. The firearm companies need to offset the huge profits of the previous few years.
Just business as usual. Boys.
Small and large companies do the same thing. Just playing the game.

jb

[wecsoger]

Add in, they bought out Anderson Manufacturing, so that was a big hit to the budget.

Short term loss, but the added capacity of the facilities, equipment, and expertise should be a positive investment.

[horsesoldier03]

In 2024, the CEO/President made roughly 3.5 mil. They must not be too disappointed in his performance. Would love to see the tarriffs kick in and the tax schedule go away so big business loses those huge tax breaks.

[Sarge]

Add in, they bought out Anderson Manufacturing, so that was a big hit to the budget.

Short term loss, but the added capacity of the facilities, equipment, and expertise should be a positive investment.

Let's see... a $350 Marlin 336 is now around 1200 bucks, so a bare-nekkid Ruger-Anderson should MSRP around 1400?

[Paladin]

Add in, they bought out Anderson Manufacturing, so that was a big hit to the budget.

Short term loss, but the added capacity of the facilities, equipment, and expertise should be a positive investment.

Let's see... a $350 Marlin 336 is now around 1200 bucks, so a bare-nekkid Ruger-Anderson should MSRP around 1400?

[oldebear1950]

Saw a post on you tube, that in 2025 five gun companies are hard pressed to stay in business, (5) Winchester, (4) Kimber, (3) the new Remington , (2) Bushmaster (new company) and (1) Taurus.

How many more are having problems?

[TraderVic]

Their quality control has gone into the toilet. This could have something to do with it.
Many Ruger enthusiasts have walked away from buying any new Rugers and only consider an older, used model if they can find what they're looking for.

[Griff]

My late wife was a "cost accountant" for a subsidiary of a major oil company... when some boss would complain about the quarterly reports, she'd quip... "... well what did you WANT them to say?" She'd tell me, "I can do that." She was called in to testify to Federal investigators a couple of times during the oil crisis about price "fixing" among oil companies. Apparently they didn't like her answers... She was the person who determined prices on their "exchange accounts" with different oil companies, where they would pull loads off her company's refinery to minimize delivery costs/times, etc., and vice versa. As far as Ruger... the real tell is if this will have an effect on their stock price. And will they use a dip in stock price to buy back some of the publicly owned shares...